01Trust
Trust is the destination of the Vision and the daily promise of the Mission. We earn it through outcomes that are auditable, not advertised.
Charter · Adopted 2026
What we are here for.
Three statements everyone inside King's College Hospital London – Jeddah is held to. Quoted as adopted, not paraphrased.
Three statements anchor everything that follows on this site, and everything that happens inside the building. The first names what we are trying to be. The second names what we promise our patients on the way there. The third names the conduct each member of the team owes to both. They are reproduced here as adopted, with the source phrase quoted in line for each value.
The Vision
The destination we are aiming at.
To be the most trusted destination for high quality healthcare in the region by providing the best possible clinical outcomes to British standards and a great patient experience.
In the region
"For the residents and communities of the Kingdom of Saudi Arabia, and the wider Middle East."
Of high quality
"State-of-the-art, patient-centered, the best of British healthcare, world-leading expertise."
Most trusted
"Earn the trust of our patients and their families. Reported on a single audited register."
Between the statements
A charter is a quiet thing. The work it asks for
is not.
The Mission
The promise on the way there.
To serve our community by empowering our team to earn the trust of our patients and their families with King's outstanding, compassionate and personalized care.
Adopted as written, Brand book 2026.
What this commits us to
- Empower the team
- Empowering our team to do their best work, on a single shared dashboard with our London colleagues.
- Earn trust
- Trust is not assumed. It is earned with every patient, on every visit, through every audited outcome.
- Outstanding care
- The standard is King's London. Same clinical pathways, same NICE guidance, same revalidation cycle.
- Compassionate, personalized
- Each plan is the plan for one patient and their family, in their language, at their pace.
The Values
Five conducts, each anchored to a quoted line.
No invented values. Every name on this register is supported by a verbatim phrase from the King's charter, quoted on the gold rule.
02Excellence
British clinical pathways, applied unchanged: NICE guidance, GMC registration, the King's London peer cohort.
03Compassion
Treat the person, not the disease. The single sentence the Chief Medical Officer asks every consultant to keep on their wall.
04Personalization
One plan for one patient, in their language, at their pace, around their family. The hospital is built around the patient, not the schedule.
05Transparency
Every clinical metric is published on the Veritas dashboard our London colleagues read. Disclosure of serious incidents is written, not spoken.
The Witnesses
The people who stand behind it.
Adopted at the launch of the hospital in 2026 and reviewed annually by the Office of the Group Chief Executive, in conjunction with the King's UK Medical Advisory Board.
